ActualTech Media Marketing Insights
-
Webinar Marketing
Not Doing Tech Webinars? This Is What You're Missing
Learn seven specific rewards you'll achieve, as a B2B tech marketer, from investing in webinars that prove why webinars should be part of every marketer's strategy this coming year… Read More
By Natasha Rogers -
Webinar Marketing
Upcoming Tech Webinars This Week and Why You Should Attend
Explore upcoming tech webinars this week and in the following weeks and dive into topics of cloud systems, security, data management, and ransomware training… Read More
By Jennifer Bergman -
Tech Marketing
How To Build a Business Case for Your Software
Do you want to adopt new software? Use these tips for how to build a business case for software to promote it and improve your approval odds… Read More
By Joshua Onofrio -
Content Marketing
Are You Using These 10 Content Ideation Tools?
Learn 10 content ideation tools to fill your tech content calendar with unique and relevant topics in the tech niche that your audience wants to read… Read More
By Ainsley Muller -
Tech Marketing
How To Improve Your Lead-to-MQL-Conversion Rate
As a B2B marketer, are you seeing a low ROI from your marketing efforts? Learn why tracking conversions is essential and five ways to boost your lead-to-MQL-conversion rate… Read More
By James Green -
Tech Marketing
8 Top B2B SaaS Customer Retention Strategies
Customer retention is a hallmark of a successful business. Learn eight top B2B Software-as-a-Service (SaaS) customer retention strategies for boosting customer loyalty for your B2B SaaS company… Read More
By Geordie Carswell -
Tech Marketing
Landing Page Optimization for Tech Service Providers
Boost your marketing campaign conversion rate through landing page optimization for tech services so you can personalize your pages and capture more leads… Read More
By Ainsley Muller -
Webinar Marketing
What Are Tech Webinars, and Are They Still Relevant in 2024?
Aren’t webinars a thing of the past that faded out alongside social distancing and mask mandates? Will webinars still work in 2024? While webinars did see a temporary boost from COVID-19, tech webin… Read More
By Natasha Rogers -
Content Syndication
5 Content Syndication Metrics Every Marketer Should Track
How successful are your content syndication strategies? Use these five content syndication metrics recommended by experts to measure your campaign results… Read More
By Amy Susienka -
Tech Marketing
How To Build Mutually Beneficial Partner Programs [with Examples]
Today, B2B customers want more versatility than isolated "all-in-one" software solutions and they want more customization options, requiring tech companies to work with each other to integrate softwar… Read More
By Joshua Onofrio -
Content Syndication
How To Choose the Right Content Syndication Network
What role does a content syndication network play in your content distribution? Learn four tips for finding the best network to meet your marketing goals… Read More
By Amy Susienka -
Content Syndication
The Content Syndication Process from A-Z
The team at ActualTech Media dives deeper into these two benefits and how marketers can achieve them through the content syndication process… Read More
By Danielle Hammond -
Tech Marketing
A Guide To Marketing Automation for Tech Companies
Marketing automation has come a long way. Computers, with the assistance of machine learning and artificial intelligence, perform tasks or sequences of tasks automatically, completing marketing duties… Read More
By James Green -
Content Marketing
Why Your Readers Want (and You Need) IT Content
Content marketing is cost-effective with a high return on investment, which is why most B2B marketers use content marketing in their tech marketing strategy… Read More
By Katie Mohr -
Content Marketing
What Makes B2B SaaS Content Marketing Unique?
While you can use mass marketing agencies for general marketing, sometimes you need a specialist in your niche that understands the specific problems your audience faces so you can solve them through… Read More
By Geordie Carswell -
Content Marketing
12 Big Data Blogs Your Biggest Clients Are Reading
Big data blogs are your source for the latest news and updates in your industry so you can remain ahead of your competition and make informed decisions. It also introduces new products and strategies… Read More
By James Green -
Content Syndication
The How and Why of Content Syndication in Tech Marketing
Learn how content syndication works, why you should use it for marketing, and five steps you can take to get started… Read More
By Danielle Hammond -
Content Marketing
5 Trending B2B Content Marketing Ideas To Drive Your Growth
Content marketing is changing as new trends emerge and old strategies phase out. Some B2B content marketing ideas are fuelled by technological advances, like new marketing platforms and content types… Read More
By Katie Mohr -
Tech Marketing
The Complete Guide To Driving Cloud Business Growth
Learn 10 tips for growing your cloud business by attracting new clients, qualifying the leads, and increasing your revenue through high-value conversions… Read More
By Geordie Carswell -
Content Marketing
The Ultimate Tech Content Marketing Guide for IT [2023 Update]
To ensure your B2B content continually reaches and resonates with your audience, you must keep your strategies updated with the latest trends in tech content marketing… Read More
By Katie Mohr -
Tech Marketing
6 Sales Prospecting Strategies for SDRs in Tech
Find out why only 48% of sales development representatives (SDRs) consistently meet their sales prospecting quota of bringing in and qualifying a set number of sales-qualified leads… Read More
By Joshua Onofrio
