ActualTech Media Marketing Insights
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Content Marketing
How To Reliably Measure the ROI of Content Marketing
Understand how well your content is performing and maximize your content marketing return using these strategies to measure the ROI of content marketing… Read More
By James Green -
Content Marketing
5 Content Marketing Metrics You Should Be Monitoring
How well are your tech marketing strategies performing? Use these five crucial content marketing metrics to analyze the results of your marketing efforts… Read More
By James Green -
Content Marketing
The Definitive Guide To Content Intelligence in Tech
Content intelligence for IT marketing is no longer optional but is necessary to generate and convert leads in 2023. Learn the benefits of content intelligence for tech marketing and how to use content… Read More
By Ainsley Muller -
Content Marketing
How To Use Tech Case Studies to Skyrocket Your Sales
Humans love stories. We are a narrative-driven species—from the earliest oral traditions and folklore to modern legends about mass pandemonium and alien invasions, people thrive on storytelling, and… Read More
By Katie Mohr -
Content Marketing
B2B Content Marketing Ideas for Tech Marketing: Lessons from an Agency
Coming up with fresh and exciting B2B content marketing ideas for tech marketing that generate actual leads and bring in new business isn’t easy, here are 5 ways to make it a little easier… Read More
By Katie Mohr -
Content Marketing
How (and Why) To Conduct a Competitive Content Analysis
The secret to improving conversion rates on your content is to know what the best in your industry are doing and how their audience is responding so you can replicate that success… Read More
By Ainsley Muller -
Content Marketing
Tech Marketing Pros Reveal 6 Power-Packed Tips for Content Creation
Content marketing doesn't have to be a challenge! Learn how to leverage expert tech marketing professionals with a strategic approach to content creation… Read More
By Katie Mohr -
Content Marketing
How Tech Marketers Can Gauge Buyer Intent Correctly
Learn where to collect data and how to analyze customer information to find who is most likely to purchase your products and services to help you focus on the highest quality leads… Read More
By James Green -
Content Marketing
What Content Analytics Can Tell You About Your Business
Content is one of the most important things your business needs in order to succeed online. However, simply pushing out as much content as possible won’t cut it. You need to use content analytics to… Read More
By Katie Mohr -
Content Marketing
How To Create Sales Enablement Content in the Tech Space
Content marketing often doesn't directly lead to a sale. That's the job of your sales enablement content. It’s the vital bridge between your sales and marketing team that turns leads into customers… Read More
By Katie Mohr -
Content Marketing
How To Plan and Execute a Data-Driven Content Strategy
Is your content reaching the right audience and attracting quality leads? A data-driven content strategy will take your tech content to the next level by backing your decisions with hard data instead… Read More
By Katie Mohr -
Content Marketing
4 Important Things to Look for in an IT Marketing Company
If you run a technology business, do you need to employ an IT marketing company? You probably do because marketing is essential to generating new leads and building your business, especially in the hi… Read More
By Ainsley Muller -
Content Marketing
Top-Performing Content Marketing Strategies for Tech Companies
Content marketing involves using powerful content to attract and engage current and potential customers. Content can be distributed via a variety of marketing channels… Read More
By Katie Mohr -
Content Marketing
The '3 E's' of Exceptional IT Content
In my work the last few years, I’ve overseen the creation of content that helps IT vendors connect with information-hungry IT buyers. I’ve been observing how that content is received and find the… Read More
By James Green -
Content Marketing
Why SaaS Content Marketing Is Your Best Marketing Strategy
SaaS marketing isn’t as straightforward as traditional marketing because many of your clients don’t know they need your products and services. Once customers recognize their challenges, they won  Read More
By Joshua Onofrio -
Content Marketing
B2B Video Marketing: Your Actionable Guide For 2022
In IT marketing, the company that’s able to cut through the noise with impactful content, wins. More than 90% of IT audiences say they consider video one of their preferred ways to learn about solu… Read More
By Geordie Carswell
