ActualTech Media Marketing Insights
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Content Marketing
Where to Spend on IT Content Marketing in 2024
We polled our audience to find out how they feel about the standard stable of IT marketing tactics and assets. The overwhelming feedback we received reveals six key areas we recommend that our client… Read More
By Geordie Carswell -
Tech Marketing
Cybersecurity Buyers Report Part 2
Explore key insights in the second installment of ActualTech Media's Cybersecurity Buyers Blog Series. Uncover the 2023 survey findings on cybersecurity programs, technology priorities, and marketing… Read More
By Ainsley Muller -
Webinar Marketing
The 2024 Ultimate IT Webinar Guide
IT webinars combine the convenience of virtual interactions with the connectivity and personalization of in-person meetings. Together, you have a platform for connecting with customers, promoting prod… Read More
By David Davis -
Content Marketing
Content Marketing 101 for Techies and Non-Marketers
As content marketing has become a premier channel in the era of social media and hyperconnectivity, understanding what content is and how marketers create, use, talk about, and evaluate it is critical… Read More
By Katie Mohr -
Webinar Marketing
How To Find the Best IT Webinar Platforms in 2024
Boost your lead generation and marketing strategies by presenting in a webinar. Learn six tips for finding the best webinar platforms for tech companies… Read More
By Natasha Rogers -
Webinar Marketing
7 Hacks on How To Make Your Webinar More Engaging
Webinars are a highly effective and relatively low-cost channel for raising awareness and generating leads. Learn how to make your webinar more engaging using these key tips and tricks… Read More
By Natasha Rogers -
Tech Marketing
Cybersecurity Buyers Report Blog Series
ActualTech Media has prepared a Cybersecurity Buyers Report in partnership with the Cybersecurity Marketing Society to provide the hard-to-get answers to the cybersecurity marketer’s most burning qu… Read More
By Ainsley Muller -
Webinar Marketing
What Worked for Tech Webinars in 2023
Marketing professionals rate webinars as their No. 1 demand-gen tactic, and tech webinars accounted for nearly one-third of all B2B webinars run in 2023… Read More
By David Davis -
Content Syndication
B2B Content Syndication: What Is It? Why Do It? What Works?
B2B content syndication is set to play a crucial role in effective marketing strategies in 2024 and beyond. According to marketers, generating quality leads with content ranks first among today's mark… Read More
By Danielle Hammond -
Webinar Marketing
How To Host a Tech Webinar: The Ultimate Guide
Webinars have become indispensable to an effective B2B marketing toolkit. In 2023, 61% of B2B marketers used webinars, and 73% reported that webinars are their top-performing lead generation mechanism… Read More
By Natasha Rogers -
Tech Marketing
Branding for a Tech Company: Building the Perfect Strategy
Learn how branding for a tech company goes much deeper than appearance and requires a business to commit to one message from the company culture to customer interactions.… Read More
By James Green -
Content Marketing
What Does ‘Great Content’ Mean to Your Organization?
While marketers love throwing around the terms: “good content” and “quality content”, we all need to take the time to understand what that really means to our organizations. Learn how Marketer… Read More
By Katie Mohr -
Webinar Marketing
How To Create a Tech Webinar Content Strategy
Webinar presenters should look beyond the numbers and identify the audience behind the leads to curate content specific to that audience. Here are seven tips to create an outstanding webinar content s… Read More
By James Green -
Tech Marketing
The Ultimate Guide To Intent-Based Marketing in Tech
Tech businesses need intent-based marketing. Customers expect personalized communications. How do you balance these needs while respecting data privacy? Marketers must turn to first-party sources to c… Read More
By Ainsley Muller -
Content Marketing
4 Steps To Providing an Omnichannel Customer Experience
For businesses that want to connect with potential and existing customers the way they prefer, delivering a seamless omnichannel customer experience is crucial for driving engagement, leads, and sales… Read More
By Geordie Carswell -
Content Marketing
The Smart Guide to Technical Writing for Tech Companies
Technical writing takes complex topics like SaaS and big data, then turns the information into engaging assets that people understand and engage with. With effective technical writing, communicating w… Read More
By Keith Ward -
Content Marketing
7 Reasons Why You Should Outsource Content Creation
Content creation is an important part of marketing for technology companies. With longer buyer journeys than most B2B products, the need for educating those buyers with helpful content is more importa… Read More
By Katie Mohr -
Webinar Marketing
Post-Webinar Survey: 10 Questions To Ask After the Event
A post-webinar survey is an essential step in a webinar strategy. The survey helps marketers know how well the webinar performed, understand the attendees better, and optimize future webinars. Learn w… Read More
By Geordie Carswell -
Tech Marketing
6 Sales-Focused B2B Client Engagement Strategies for 2023
Engaged clients don't just buy your products, they are the ones who are actively liking your B2B marketing business's social media posts, sharing your blog articles, and downloading your e-books. Lear… Read More
By Ainsley Muller -
Account Based Marketing
How To Keep Your Sales Pipeline Brimming with Clients
Learn how to increase sales pipeline leads and avoid leaks through proper sales pipeline management to ensure your sales pipeline stays brimming with quality clients… Read More
By Joshua Onofrio -
Content Syndication
Is There a Content Syndication Template, and Should You Use It?
Learn why you should skip the template and what you can use instead to streamline the syndication process without compromising the quality… Read More
By Danielle Hammond
